We are pleased to announce a new sponsorship deal with Northern Ireland IT Specialists FUEL.
One of the UK’s most successful and experienced IT providers with over 21 years in business, FUEL ‘ High Performance IT’ are proud of their reputation for knowledge, forward thinking and high performance customer service.
Dedicated in providing their customers with a broad range of professional business services from small un-complicated installations through to highly-specified and intricate project-based implementations – FUEL have the knowledge, accreditation, people and industry experience to assure its clients of wisely investing in quality and future proofed IT solutions.
Paul Trouton, CEO of FUEL comments: “Many of the qualities and principles clearly seen in the Colin Turkington brand are a reflection in the way FUEL goes about it’s business. Colin is focused on continual success and being the best at driving High Performance racing cars; FUEL strive to be the best IT provider in the areas of industry and business it operates in. Colin has always taken a keen interest in the success of the company and was heavily involved at the successful launch of the FUEL brand. We are now delighted to play our part in Colin’s continual success as an official sponsor of the double BTCC Champion”.
Pleased to welcome the IT Specialist as a new Partner, Colin reaffirms the link between the two brands. “It is fantastic to see a local company at the head of the pack in the IT Industry and I am delighted to have them involved with my BTCC campaign. FUEL excels in their field and is forever pushing the limits in what ICT Solutions they can provide to their customers. Striking up a relationship with a like minded ambitious business is something I am proud to confirm and I look forward to sharing our success in the future.”
The FUEL branding has been solely positioned on the BTCC Champion’s drinks bottle as a clever play with the company name and Turkington’s assumed ‘liquid fuel’.
“Many of the qualities and principles clearly seen in the Colin Turkington brand are a reflection in the way FUEL goes about it’s business.”